Barefaced Jelly Cleanser | Launch | Home Page
Barefaced Jelly Cleanser | Launch | Social
WHO | bioClarity Skincare
bioClarity is a clean skin care brand that understand beauty is more than skin deep. bioClarity harnesses the power of nature to create a host of products and simple skincare routines that visibly improve the health of skin -- not just in the moment, but long-term. We're talking about real and lasting results from skincare you can feel great about using.
WHAT | Barefaced Jelly Cleanser Campaign
As in-house Creative Director, I conceptualized look and feel and messaging for several product launches and seasonal promotions - always keeping in mind how this concept would translate consistently across a variety of channels and mediums. Each campaign required collaboration & management of creative freelancers and video / photo production agencies.
DELIVERABLES | Creative Direction / Brand Strategy / Styling
Paid Social / Organic Social / YouTube / In-Store / Site / OTT
Budget for Video + Stills: $15,000
Barefaced Jelly Cleanser | Launch | Post Card Front & Back
Barefaced Jelly Cleanser | PDP Page
Barefaced Jelly Cleanser | Teaser | Home Page
Launch budget for Video + Stills: $15,000