WHO | bioClarity Skincare
bioClarity is a clean skin care brand that understand beauty is more than skin deep. bioClarity harnesses the power of nature to create a host of products and simple skincare routines that visibly improve the health of skin -- not just in the moment, but long-term. We're talking about real and lasting results from skincare you can feel great about using.
WHAT | Brand Evolution
As in-house Creative Director, I led a variety of branding updates including: model and product photography campaigns, color palette refresh, icon redesign, packaging design, packaging and in-store retail graphics for ULTA & COSTCO launches, website refreshes, paid social (static and video) and more to drive the brand forward as an emerging gen Z skincare brand.
DELIVERABLES | Creative Direction + Execution / Brand Strategy / Copy
During my time at bioClarity, I elevated the look and feel across all channels. Creating a cohesive brand experience through a consistent visual style and messaging tone.